Leaving a good impression on visitors is one of the goals of your website. Whatever product or services you offer, you want them to turn into customers and start making sales. Just imagine how easy it is for them to buy everything online with just a single click without needing to leave their home.
However, a poorly designed website can turn them off. Instead of establishing confidence and trust, you could create a negative impression. If you’re looking forward to boosting sales, redesigning your website is one of the many effective marketing plans.
What is a well-designed website?
According to Stanford research, 75% of clients say they judge a company’s credibility by their website’s design. So you want the audience to see your website first and engage. Here are some tips for creating an excellent website:
- With a clear purpose
- It’s visually appealing
- Simple yet attractive
- With content that is original and relevant
- Navigation is simple and well-organized
- Grid-based layout
- Visual hierarchy
- Reading the F-shaped pattern
- Faster loading time
How to Increase Sales Through Web Design
1. Create a Call to Action (CTA)
If you want to boost sales through web design, create a unique call to action. When potential customers are interested, they will take the next steps. In short, they’ll search for CTAs to guide them on what to do next. Ensure that your CTAs pop off your page.
2. Utilize High-Quality Visuals
Choose images, illustrations, videos, or any other form of images that best reflect your brand’s personality. Remember that the visuals are the first thing that visitors see on your page. So it is vital to make sure that you use high-quality images.
For example, if your images of products aren’t top-quality, visitors may not see them, which could cause them to think your website is not credible. Also, make sure your photos are original.
3. Improve the Speed of Your Website
Your sales can be affected if your website doesn’t load quickly. Did you know that a slow-loading website costs businesses $2.6 billion in revenue annually? If you’d like to know the current load time of your website, input your URL to Google PageSpeed Insights. You may follow Google’s suggestions on how you can improve your speed and see how it works.
4. Organized Navigation
Organize your navigation to make it easier for people to find your services and products faster. You can create separate categories depending on your products or services. Make a separate broad category and then related subcategories under them.
5. Incorporate Responsive Design
There are multiple devices used by people today to connect to the internet. To allow excellent user experience, you should make your website accessible from any device, including mobile phones and computers. For instance, when an audience visits your website through their mobile phones, a responsive design makes sure that the site adapts to the smaller screen size.
6. Make It Simple
Hiring Top Web Designers
you’re looking forward to increasing sales through web design, consider working with a real specialist. After you finally decide, the first step is setting a budget and figuring out what kind of designers you need and want. Don’t forget to look at their portfolio, read their client testimonials, and check out their pricing.
Moreover, ask if they offer additional services and ensure they have a strategy and execution for branding.